A life dedicated to searching for beauty
“I am seeking. I am striving. I am in it with all my heart.” – Vincent van Gogh
Embrace the Journey!
Becoming me took over 30 years and counting 🙂
My journey of self-discovery has spanned over three decades, filled with a multitude of life-altering experiences in both my personal and professional life. Ultimately, I’ve drawn the best from each experience, embracing the growth and lessons learned along the way. I’ve come to understand that women possess an inner phoenix that awakens when needed, and I’ve developed a close relationship with mine.
Throughout my career, I’ve worked with a diverse and challenging array of companies where I gained valuable knowledge and broadened my perspective. These experiences fueled my desire to constantly improve in my chosen field.
Now, at the age of 36, I am more like myself than ever before.
I currently serve as the Country & Marketing Manager for FREYWILLE, a renowned luxury brand. I oversee all operations in Romania and have the pleasure of working with a fantastic team I deeply appreciate. On a personal level, my two-year-old son brings me immense joy and motivation. I am also enrolled in a Psychology University program, and my hobbies include an eclectic mix of interests that may seem surprising. I enjoy reading, playing classic PC games, creating professional makeup looks, and exploring the world of perfumes. Additionally, I am passionate about neurology, mindfulness, yoga, and staying open to new experiences and information.
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My foray into the luxury industry began 15 years ago when I joined the opening team of Louis Vuitton’s first store in Romania in 2008. The experience and training I received there left a lasting impression and have guided me throughout my career. After Louis Vuitton, I worked with MAC Cosmetics, FREYWILLE (as a store manager for the second store opened in 2012), Musette, iStyle (an Apple Premium Reseller), Yves Rocher, and finally returned to FREYWILLE as the Country & Marketing Manager.
Each brand brought new responsibilities and valuable lessons, as my career transitions were often prompted by the opportunity to take on new challenges. I believe that adaptability, experience, hard work, and resilience have been key factors in my success, even during the pandemic when FREYWILLE Romania recorded growth and ranked fourth behind China, Russia, and Austria.
The most rewarding aspect of my job is working for a creative jewelry brand, representing it in Romania, and being surrounded by beauty and wonderful people every day.
I firmly believe that for every problem we encounter in life, we can find a solution if we keep our minds open and never stop searching for answers.
2. What Does Beauty Mean to You?
I find myself surrounded by beauty.
Being in this particular industry allows me to experience beauty on a daily basis from a professional perspective. However, I find beauty in forming deeper connections with people beyond the scope of collaborating on projects. In recent years, my professional interactions have resulted in more than just successful collaborations – they have brought me many friends, close connections, and some truly special individuals. These relationships have been marked by growth and mutual support, making the entire experience even more enjoyable.
To me, beauty is not merely physical; it encompasses everything that surrounds me. I find beauty in a genuine smile, a heartfelt conversation, or a sincere embrace. When we fail to appreciate this more spiritual form of beauty, the visible and tangible aspects of beauty lose their significance.
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One of my most cherished memories related to beauty is when I helped a dear friend with her wedding day makeup. As a makeup artist, being part of a woman’s special day is always a joy. In this particular instance, the experience was even more meaningful, as I was able to support my friend in multiple ways and treasure that moment as a precious memory.
Admittedly, pursuing beauty while holding a managerial position can be challenging at times. However, I have always managed to harmonize these two aspects of my life and utilize them to fuel each other’s success. I have come to realize that the concept of a work-life balance, as commonly portrayed, is somewhat illusory. Pursuing this “balance” can be frustrating, as there will always be periods where we are more focused on work or our personal lives. Instead, I find it crucial to work with individuals who respect our personal lives and time when necessary, and to establish healthy boundaries in all relationships.
It’s essential to be our authentic selves, remain open to growth, and continue learning throughout our lives.
3. About FREYWILLE
FREYWILLE, established in 1951, is a luxury brand that creates unique enamel jewelry. The brand’s mission is to incorporate art into everyday life through jewelry, something I deeply appreciate. In Romania, FREYWILLE has been present since 2009, with two stores in Calea Victoriei and Baneasa Shopping City.
The brand draws inspiration from renowned artists like Claude Monet, Gustav Klimt, Hundertwasser, Alphonse Mucha, Vincent van Gogh, Paul Gauguin, Sophie Taeuber-Arp, and Sandro Botticelli. The Vienna-based design team reinterprets these artists’ works and creates independent collections reflecting their love for beauty and creativity. Collections like Ode to Joy of Life, Folklore Masterpieces, Magic Sphinx, and Hommage à Venise are highly admired by customers.
FREYWILLE enamel jewelry is very special, not only due to its appearance but also because of the process each piece goes through to become a piece of wearable art. For each piece, there is a journey of 80 to 100 steps. To prepare the enamel, we use gold and platinum powders, mineral colors, and glass that is stone-ground in special machines. Each color is applied individually, and then the piece is placed in a high-temperature furnace, waiting for a new shade to be applied. Most of our products are made on demand, produced for customers, and we can also help them complete older collections that are no longer available in our boutiques.
To create a new collection, it takes between 3 to 5 years and goes through different design steps to be approved by Dr. Wille, the company’s CEO.
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The most recent collection launched on the Romanian market is The Birth of Venus, a homage to the renowned Florentine artist, Sandro Botticelli. It is one of my favorite collections. Launched in March, the feedback has been positive, and we can already say that it’s a loved collection, even though it’s so new.
I frequently get asked the questions: Isn’t it hard to work with so many beauties? or What is your favorite collection?
Working with these beauties is not hard; it’s absolutely delightful because I find joy in having the opportunity to represent FREYWILLE and being a brand ambassador. I already have some sets, and I can say that what is hard – is choosing the next ones, because I like them all 😊
Regarding my favorite collection, this is a tough question because each day, I choose my jewelry and perfume based on my emotions – I don’t plan it; I just select them by instinct. I have moments when I wear certain pieces for a long period of time and periods when I change them daily.
I consider FREYWILLE jewelry as art; the value of these pieces increases over time, and I find myself loving even more some pieces that are no longer produced. This type of wearable art is easy to integrate into our everyday outfits, and they really make you stand out, being easily recognizable as a brand.